Event Planning Technology

Event Planning Technology

Get ready for the taco fest! In case you haven't heard, The Real Taco Fest will occur on May 14th in downtown Cincinnati. The festival will showcase some of the area's best, authentic taco restaurants. According to a recent WCPO story, vendors will include such local businesses as "Mazunte, Condado Tacos and Mesa Loca."*

Anyone can purchase tickets through a service called Cincy Ticket, a local event facilitator service. Cincy Ticket's services include not only online ticket sales but also in-person box office services, marketing help and data analysis for promoters.

It's very hard these days to put on a large event without reliable technology that allows attendees to learn about the event and make plans online. Cincy Ticket isn't the only service that provides the services described above. Whatever service you decide to go with, there are some features that, at the bare minimum, the platform should provide if you want everything to go smoothly.

What to Look For in Event Software

Unfortunately, there are no one-size-fits all solutions to planning events. Each event and organization will have different needs. As such, the event software you choose should be flexible and customizable.

This is especially true if a large team of people is going to be using the platform before and during the event. Some software may have features for things like fundraising auctions, raffles, and other on-site activities. If your event isn't going to include such activities, you don't want to constrain yourself to an interface designed with those things in mind. It will just lead to confusion and inefficiency among your staff. In short, the platform should have the ability for specific users to customize its format and features.

Next, every event planning software needs (and, thankfully tends to have) online ticketing services. Ticket services make your event more accessible to the public. Plus, they also offer a centralized repository for guest information. These should include methods by which people can purchase tickets online or reserve spots for the event, which they can pay for upon arriving.

Moreover, every event planning software should have tools to help you market your event. This means email marketing to guests who have already registered, as well as the ability to send targeted ad campaigns to people potential attendees in your area. In addition, the platform should include other marketing services like click-through tracking and automatic invoicing.

Finally, the event planner you choose should have complete mobile integration. Everyone uses their smartphones these days, so you should expect attendees to not only research your event on their phones but also purchase tickets, view itineraries and sign up for festivities. Mobile integration also speeds up payment processes, invoicing and receipting. Other fun mobile integrations include tools for running silent auctions, trivia games, raffles, straw polling and other ways for guests to interact with event festivities.

If you're not sure where to get started, you're in luck. Titan Tech can help you choose the event planning software that's right for you. They can also help you with data analytics as well as troubleshooting during the event. Don't miss out; contact us today for more information.

And stay tuned for more tech news.

*Links added